Elon Musk started Tesla in San Carlos, CA in 2003. Tesla is a tech company but is known for making cars, especially their recent self-driving ones. Self-driving cars are not a car on their own; the self-driving abilities are features in only some of their cars. A Tesla can accelerate from 0 to 60 mph in 1.9 seconds and can go 0 to 100 in 4.2 seconds. Popular for its speed and quiet engine, the cars receive much popularity both from the buyer and in today’s media.

Tesla is a very fast growing company, but there have been some setbacks from CEO Elon Musk like working 120 hour weeks and gets less than 7 hours of sleep as he claims. If this is true, then that would mean that each day, he works 17 hours. Elon Musk has also smoked a joint on a live stream and stock immediately started to drop. But, Tesla as a brand is still going strong. Joshua Enebo ‘21 when asked if he thinks self-driving Teslas are sustainable in the cold environment of Minnesota said, “I don’t think it’s a matter about who is driving or who are not driving that has less to do with its sustainability in winters but has more to do with the construction of the car.” Samrat Pradhan ‘21, whose parents own a Tesla, was asked the same question he responded with, “The car itself works in the winter it’s fine, but the self-driving part is an inconvenience since you have to know when to turn it on and off.” Overall, Tesla as a brand is doing fine with the cars being reliable and the self-driving being functional to at least some extent. But, the company’s future seems uncertain with major drawbacks being Elon Musk and figuring out the self-driving cars in wintery conditions.